Liz Emelogu

In today’s competitive business landscape, standing out is vital for success. With numerous businesses vying for attention and customers’ limited attention spans, developing effective strategies sets your business apart. This piece explores key tactics that may help your business shine in a crowded market. By implementing these strategies, you can enhance your brand visibility, attract […]

What comes to mind when you consider starting a business? The sudden overwhelm of what it would mean before you even start. Many of my clients have told me that the advice they have received is to start! While this may be the right advice to help stop procrastination, it may not always be true,

Business success may mean different things to different people, identifying and leveraging on business success enablers can help your business achieve its goals/ Whether it involves increasing revenue, expanding their customer base, improving operational efficiency, or achieving other key objectives, these goals may need tools or resources, and best practices to ensure achievement at a

Have you ever wondered what it takes to become a successful business owner? What goes on in the mind of someone who has built their empire? In this post, we will take a sneak peek into the diary of a successful business owner and discover the secrets behind their success. Day 1: The Beginning of

I have recently pivoted to become a mental well-being coach for entrepreneurs and executives. One of the reasons for this pivot was the simple fact that as I spoke to more and more high-achieving entrepreneurs and executives, it became apparent that it was not so much that they do not have the goals, they do,

When starting a new business, one of the biggest challenges is deciding what area to specialize in. Business owners often have a wide range of interests and skills, and it can be tempting to try and offer a little bit of everything to appeal to a larger customer base. This approach is called “the fear

Success for a business owner can be tied to staying with or discovering your purpose for starting the business or your “True North”. With the demands of running a business sometimes overshadowing the core values and passions that initially inspired the entrepreneurial journey, It is during these times that discovering your true north becomes crucial

As businesses strive for success and growth, innovative strategies become key to, gaining a competitive edge. One such strategy that has gained tremendous popularity in recent years and should be considered by all business owners is coaching. By offering guidance, accountability, and mentorship to individuals or teams, coaching has proven to be an effective tool

In today’s business landscape, authenticity has become a key differentiator for businesses looking to build trust, loyalty, and long-term success. As a business owner, to understand why authenticity is important and how it can positively impact your brand and business. Building Trust and Credibility Authenticity fosters trust and credibility among consumers. When a business owner

As a business owner myself, one thing I can identify with is how constantly one has to juggle numerous responsibilities, make critical decisions, and face intense challenges daily, it is easy to overlook one crucial aspect: your general well-being, especially your mental well-being. However, prioritizing your mental health is not just a personal matter; it